GIA offers downloads for your advertising (print, online, outdoor) website, or your social media channels. If you have any questions about how to use or install any tool, please email: email@example.com.
How to Choose a Diamond
Play the informative 4- or 10-minute videos for your customers to help explain the 4Cs and how GIA grades diamonds. You may also want to share these videos with your sales staff to help educate them about GIA, the 4Cs and grading reports.
Individual 4Cs Videos
GIA's individual 4Cs videos are short 1-minute videos designed to quickly explain each of the 4Cs and the GIA diamond-grading process. These videos are ideal for your website, social media or multi-media applications where you're looking to incorporate engaging 4Cs information.
Welcome to GIA
Learn how GIA was established and how the comprehensive research, state-of-the-art laboratory, and cutting edge educational programs have all contributed to GIA being recognized as the world's foremost authority on gemological knowledge.
Get an informative look at the world's most comprehensive gemological research program. For more than 80 years, GIA researchers have studied gems to develop new methods of detection, which inform the grading and analysis methods used by the GIA lab as well as the industry worldwide. Share with your sales staff to explain what sets GIA apart.
GIA Professional Education
Learn about GIA's global campuses, the history of GIA education, and GIA's graduate diplomas. Find out why GIA training is regarded as the pinnacle of professional development in gems and jewelry.
Get an inside look at GIA's state-of-the-art laboratory. Educate your sales staff and customers on GIA's groundbreaking research and how our unbiased grading and analysis set the global standards that protect the gem-buying public.
History of the 4Cs
Dive into the storied history behind GIA's creation of the 4Cs. Use this video to educate your sales staff and explain to customers the importance of the 4Cs as the universal method for evaluating a diamond.
How to Read a GIA Grading Report
Answer one of the most frequently asked questions by consumers: how do I read a GIA grading report? Use this video on your website or in-store to educate your customers on the importance of a diamond grading report from an independent, third-party source, and help them understand the information on a diamond report.
Complete 4Cs Interactive Tool
GIA's complete interactive tool offers customers an informative and engaging 4Cs educational experience. Including interactive 4Cs scales and videos, the Complete 4Cs Interactive Tool helps customers learn about the 4Cs of diamond quality. Use the code provided to iFrame this tool directly into your website.
GIA's 4Cs brochures are designed to address questions customers have about the 4Cs and the diamond grading process. Place these brochures on your counter, or use them as a downloadable PDF on your website. These brochures are available in 18 languages—so it's a great way to educate in many languages.
The Nature of Emeralds Brochure
GIA's The Nature of Emeralds brochure is designed to address questions customers have about emeralds and their enhancement techniques. Use this print-ready file to print on your own or download this brochure and use on your website.
GIA posters provide a simple way to visually educate your customers in-store. The 4Cs poster briefly states what they are and why GIA created them. Three sizes are available for download and these print-ready files can be taken to a local vendor to print as a poster or a duratran.
"We Offer Diamonds Graded by GIA" notifies your customers in-store that you offer GIA-graded diamonds. Three sizes are available for download, and these print-ready files can be taken to a local vendor to print as a poster or duratran.
GIA's diamond graphics are a simple way to inform your customers that you offer diamonds graded by GIA. These can be used on your website, in your advertising or printed for use in your jewelry cases or window.
These gemstone graphics inform your customers that you carry gemstones with GIA reports. Perfect for use on your website, in your advertising, or printed for use in your jewelry cases or window.
Use this button to link directly to gia.edu. Just add the code provided to embed the button directly into your website.
GIA Gem Encyclopedia Buttons
Use this button to link directly to GIA’s Gem Encyclopedia and educate your customers about all kinds of gemstones. These buttons will automatically rotate to feature a different gem every day. Just add the code provided to embed the button directly into your website.
4Cs App for Retailers
To engage customers in conversations about the 4Cs of diamond quality and to educate them at the same time, GIA has now created a 4Cs app for iPad™ and Android® devices for retailers that want to use the latest technology.
Designed to be used at point of sale, the app features:
- Video and content that highlights the different aspects of the 4Cs
- Interactive tools to educate customers about how GIA grades color, clarity, cut, and carat weight
- Guidance on using the GIA grading scales, including how grades can affect a diamond's value
- Information about fluorescence, diamond treatments, synthetics and simulants
- Direct access to GIA Report Check - GIA's online database of GIA reports, where contents of a GIA report can be viewed and verified directly from an iPad or Android device
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