Retailer Support Program
GIA’S RETAILER SUPPORT PROGRAM
GIA’s Retailer Support Program makes it easy for you and your sales staff to educate customers about the quality of diamonds, colored gemstones and pearls, and the value of a GIA grading report.
Innovative solutions to boost
Explore the many point of sale tools and free downloads available. Educational materials such as the 4Cs of diamond quality brochures and counter displays can be ordered and delivered to your store. Signage tools are available that let customers know that you carry diamonds and colored gems with GIA reports. And because diamond education happens online as well as at the counter, the program also provides free videos, images, logo lockups and interactive scales you can download and use on your website or social media pages as well as your advertising.
As creator of the 4Cs of Diamond Quality and the International Diamond Grading System™, a standard everyone can rely on when evaluating diamond quality, GIA provides these resources to ensure that your customers purchase diamonds and gemstones with knowledge and confidence.
Learn how GIA's diverse offerings and services can boost your knowledge and business
Education & Training
For over 80 years, GIA has been making a difference for jewelers and jewelry professionals with its expert training.01.
GIA has been making a difference for jewelers and jewelry professionals with its expert training and world-class professional credentials in diamonds, colored stones, pearls, jewelry manufacturing arts, and design. Today, GIA continues to help retailers earn customer trust and close more sales. Learn more about the coveted GIA Graduate Gemologist (GG) Diploma, the GIA Applied Jewelry Professional (AJP) Diploma, and GIA's full array of diploma programs, lab classes, and online learning resources designed to keep you and your staff at your professional best.
GIA has worked closely with the laboratory to develop instruments that will prepare you for the challenges of tomorrow.03.
With more than 80 years of uncompromising commitment to quality, GIA has worked closely with its laboratory, educational staff and the jewelry trades to develop instruments that will prepare you for the challenges of tomorrow.
Since the first GIA instrument was registered in the early 1930's, we've been building products you can trust, products that put the power of knowledge on your side. They help you buy, grade, and appraise with increased accuracy. And they give you a competitive edge.
GIA revolutionized the diamond industry in 1955 with its Diamond Grading Report, which provides comprehensive analysis of quality for diamonds.02.
Based on the 4Cs of diamond quality and International Diamond Grading System™, both of which GIA created, the grading report provides a comprehensive analysis of quality and authenticity for diamonds in the D-to-Z color range. It contains information on diamond shape and cutting style; measurements and weight; proportions and finish; grades for clarity, color, and cut; and any known treatments. While a number of laboratories issue similar reports, the GIA Diamond Grading Report has earned a preeminent reputation for unrivaled accuracy and integrity when assigning diamond grades.
Gems & Gemology, GIA's award-winning quarterly journal of gemology, publishes the latest peer-reviewed research on diamonds and colored stones.04.
As the award-winning quarterly journal of GIA, Gems & Gemology publishes the latest peer-reviewed research on diamonds and colored stones — where they are found, their special characteristics, simulants and laboratory-grown gems, treatments and identification techniques.
Clients and Testimonials
How can your business benefit from the Retailer Support Program? Hear from retailers just like you!
"Our clients LOVE the 4Cs of Diamond Quality brochures. We use them as a cornerstone of our information and selection process with clients, and they nearly always ask if they can take it home. We place a label with our contact information on the back so they know it is from us.".01
“I keep the birthstone chart out, and while people are waiting they flip through. It's a good conversation starter.”.02
“The 4C’s Interactive Counter Tool is very useful in assessing what customers would like to see. It helps them quantify what they are looking at or requesting.”.03
“Customers love beautiful printed items that they can take home. They enjoy looking at the pictures of colored stones and then proceed to read and ask about them. They will also go through the Passion of Colored Gemstones book and compare each other’s birthstones.”.04
“We LOVE the digital and interactive tools. As an online-only store, they are invaluable for communicating to customers and have greatly helped to facilitate understanding and confidence.”.05
“I always like to send a client away with a brochure about diamonds once a choice has been made, and especially when they are still thinking about diamonds. It gives them something to remember me and our discussions. It’s very helpful!”.06
“I use the 4Cs app on a large in-store tablet. The customer gets a good understanding that is then reinforced with the printed countertop 4Cs display. It makes it easy for them to see a diamond’s characteristics and make a choice.”.07
"I always include a GIA brochure in my clients’ appraisal folder that correlates with what I have appraised. I believe it adds a special touch.".08
"We have REALLY enjoyed the 4Cs Interactive Counter Tool and have used it a lot. Very glad to have seen it in an email we received.".09
"I like the digital tools and 4Cs displays for the counter. I use them for every single client appointment.".10
“The 4Cs counter tool is so awesome. It allows my customers to participate and stay engaged when I explain the 4Cs. I’ve monitored my sales to see that it helps me to sell more stones.”.11
“Since we have begun displaying our GIA-graded loose diamonds in the new GIA labeled cases, our sales of loose diamonds have gone up dramatically. Our customers recognize the value of the GIA name, and seeing our selection of GIA-graded diamonds in our showcase has increased our reputation as a high quality diamond source for our customers.”.12
Download The GIA 4Cs App
To help retailers educate customers and engage them in conversations about the 4Cs of diamond quality, GIA has now created a 4Cs app for iPad and Android devices.
Designed to be used at the point of sale, the app features:
- Video and content that highlights the different aspects of the 4Cs
- Interactive tools to educate customers about how GIA grades color, clarity, cut, and carat weight
- Guidance on using the GIA grading scales, including how grades can affect a diamond's value
- Information about fluorescence, diamond treatments, and synthetics
- Direct access to GIA Report Check - GIA's online database of GIA reports, where the contents of a GIA report can be viewed and verified directly from an iPad or Android device
Submit your name, email and company to download the 4Cs App
The GIA 4Cs App -- Retailer Edition is for iPad or Android device. You will need to access email from your device to download the app directly to your device.
A Wi-Fi connection is recommended for the download.
Apple iOS App file is greater than 28 MB and requires an Apple iOS of 4.3 or greater.
Android App file is greater than 36 MB and requires an Android OS of 3.2 or greater