Retailer Support Program
GIA’S RETAILER SUPPORT PROGRAM
GIA’s Retailer Support Program makes it easy for you and your sales staff to educate customers about the quality of diamonds, colored gemstones and pearls, and the value of a GIA grading report.

Innovative solutions to boost
your store
Explore the many point of sale tools and free downloads available. Educational materials such as the 4Cs of diamond quality brochures and counter displays can be ordered and delivered to your store. Signage tools are available that let customers know that you carry diamonds and colored gems with GIA reports. And because diamond education happens online as well as at the counter, the program also provides free videos, images, logo lockups and interactive scales you can download and use on your website or social media pages as well as your advertising.
As creator of the 4Cs of Diamond Quality and the International Diamond Grading System™, a standard everyone can rely on when evaluating diamond quality, GIA provides these resources to ensure that your customers purchase diamonds and gemstones with knowledge and confidence.
No membership or registration is required to use Retailer Support Program materials. We only require that retailers adhere to the Terms of Use and remember that use of these materials and resources does not imply any partnership with GIA.
Registered Retailers
Countries
Free Products
GIA Services
Learn how GIA's diverse offerings and services can boost your knowledge and business
Education & Training
For over 80 years, GIA has been making a difference for jewelers and jewelry professionals with its expert training.
01.GIA has been making a difference for jewelers and jewelry professionals with its expert training and world-class professional credentials in diamonds, colored stones, pearls, jewelry manufacturing arts, and design. Today, GIA continues to help retailers earn customer trust and close more sales. Learn more about the coveted GIA Graduate Gemologist (GG) Diploma, the GIA Applied Jewelry Professional (AJP) Diploma, and GIA's full array of diploma programs, lab classes, and online learning resources designed to keep you and your staff at your professional best.
Instruments
GIA has worked closely with the laboratory to develop instruments that will prepare you for the challenges of tomorrow.
03.With more than 80 years of uncompromising commitment to quality, GIA has worked closely with its laboratory, educational staff and the jewelry trades to develop instruments that will prepare you for the challenges of tomorrow.
Since the first GIA instrument was registered in the early 1930's, we've been building products you can trust, products that put the power of knowledge on your side. They help you buy, grade, and appraise with increased accuracy. And they give you a competitive edge.
Laboratory Services
GIA revolutionized the diamond industry in 1955 with its Diamond Grading Report, which provides comprehensive analysis of quality for diamonds.
02.Based on the 4Cs of diamond quality and International Diamond Grading System™, both of which GIA created, the grading report provides a comprehensive analysis of quality and authenticity for diamonds in the D-to-Z color range. It contains information on diamond shape and cutting style; measurements and weight; proportions and finish; grades for clarity, color, and cut; and any known treatments. While a number of laboratories issue similar reports, the GIA Diamond Grading Report has earned a preeminent reputation for unrivaled accuracy and integrity when assigning diamond grades.
Publications
Gems & Gemology, GIA's award-winning quarterly journal of gemology, publishes the latest peer-reviewed research on diamonds and colored stones.
04.As the award-winning quarterly journal of GIA, Gems & Gemology publishes the latest peer-reviewed research on diamonds and colored stones — where they are found, their special characteristics, simulants and laboratory-grown gems, treatments and identification techniques.
If you have a question or concern, we're here to help.
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GIA Match iD™
Diamond inscription matching.
The latest in diamond security, this instrument pairs with the GIA App to capture your diamond’s inscription image and link your diamond to its GIA report using Artificial Intelligence technology.