Retailer Support Program
GIA’S RETAILER SUPPORT PROGRAM
GIA’s Retailer Support Program makes it easy for you and your sales staff to educate customers about the quality of diamonds, colored gemstones and pearls, and the value of a GIA grading report.
Innovative solutions to boost
your store
Explore the many point of sale tools and free downloads available. Educational materials such as the 4Cs of diamond quality brochures and counter displays can be ordered and delivered to your store. Signage tools are available that let customers know that you carry diamonds and colored gems with GIA reports. And because diamond education happens online as well as at the counter, the program also provides free videos, images, logo lockups and interactive scales you can download and use on your website or social media pages as well as your advertising.
As creator of the 4Cs of Diamond Quality and the International Diamond Grading System™, a standard everyone can rely on when evaluating diamond quality, GIA provides these resources to ensure that your customers purchase diamonds and gemstones with knowledge and confidence.
No membership or registration is required to use Retailer Support Program materials. We only require that retailers adhere to the Terms of Use and remember that use of these materials and resources does not imply any partnership with GIA.
Registered Retailers
Countries
Free Products
GIA Services
Learn how GIA's diverse offerings and services can boost your knowledge and business
Education & Training
For over 80 years, GIA has been making a difference for jewelers and jewelry professionals with its expert training.
01.GIA has been making a difference for jewelers and jewelry professionals with its expert training and world-class professional credentials in diamonds, colored stones, pearls, jewelry manufacturing arts, and design. Today, GIA continues to help retailers earn customer trust and close more sales. Learn more about the coveted GIA Graduate Gemologist (GG) Diploma, the GIA Applied Jewelry Professional (AJP) Diploma, and GIA's full array of diploma programs, lab classes, and online learning resources designed to keep you and your staff at your professional best.
Instruments
GIA has worked closely with the laboratory to develop instruments that will prepare you for the challenges of tomorrow.
03.
With more
than 80
years of
uncompromising
commitment
to quality,
GIA has
worked
closely with
its
laboratory,
educational
staff and
the jewelry
trades to
develop
instruments
that will
prepare you
for the
challenges
of
tomorrow.
Since the
first GIA
instrument
was
registered
in the early
1930's,
we've been
building
products you
can trust,
products
that put the
power of
knowledge on
your side.
They help
you buy,
grade, and
appraise
with
increased
accuracy.
And they
give you a
competitive
edge.
Laboratory Services
GIA revolutionized the diamond industry in 1955 with its Diamond Grading Report, which provides comprehensive analysis of quality for diamonds.
02.Based on the 4Cs of diamond quality and International Diamond Grading System™, both of which GIA created, the grading report provides a comprehensive analysis of quality and authenticity for diamonds in the D-to-Z color range. It contains information on diamond shape and cutting style; measurements and weight; proportions and finish; grades for clarity, color, and cut; and any known treatments. While a number of laboratories issue similar reports, the GIA Diamond Grading Report has earned a preeminent reputation for unrivaled accuracy and integrity when assigning diamond grades.
Publications
Gems & Gemology, GIA's award-winning quarterly journal of gemology, publishes the latest peer-reviewed research on diamonds and colored stones.
04.As the award-winning quarterly journal of GIA, Gems & Gemology publishes the latest peer-reviewed research on diamonds and colored stones — where they are found, their special characteristics, simulants and laboratory-grown gems, treatments and identification techniques.
If you have a question or concern, we're here to help.
Contact UsClients and Testimonials
How can your business benefit from the Retailer Support Program? Hear from retailers just like you!
Frank Dellov
“I keep the birthstone chart out, and while people are waiting they flip through. It's a good conversation starter.”
.02Centa Simpson
“The 4C’s Interactive Counter Tool is very useful in assessing what customers would like to see. It helps them quantify what they are looking at or requesting.”
.03Nicolo Svensky
“Customers love beautiful printed items that they can take home. They enjoy looking at the pictures of colored stones and then proceed to read and ask about them. They will also go through the Passion of Colored Gemstones book and compare each other’s birthstones.”
.04Nicolo Svensky
“We LOVE the digital and interactive tools. As an online-only store, they are invaluable for communicating to customers and have greatly helped to facilitate understanding and confidence.”
.05Nicolo Svensky
“I always like to send a client away with a brochure about diamonds once a choice has been made, and especially when they are still thinking about diamonds. It gives them something to remember me and our discussions. It’s very helpful!”
.06Nicolo Svensky
“I use the 4Cs app on a large in-store tablet. The customer gets a good understanding that is then reinforced with the printed countertop 4Cs display. It makes it easy for them to see a diamond’s characteristics and make a choice.”
.07Nicolo Svensky
"I always include a GIA brochure in my clients’ appraisal folder that correlates with what I have appraised. I believe it adds a special touch."
.08Nicolo Svensky
"We have REALLY enjoyed the 4Cs Interactive Counter Tool and have used it a lot. Very glad to have seen it in an email we received."
.09Nicolo Svensky
"I like the digital tools and 4Cs displays for the counter. I use them for every single client appointment."
.10Nicolo Svensky
“The 4Cs counter tool is so awesome. It allows my customers to participate and stay engaged when I explain the 4Cs. I’ve monitored my sales to see that it helps me to sell more stones.”
.11Nicolo Svensky
“Since we have begun displaying our GIA-graded loose diamonds in the new GIA labeled cases, our sales of loose diamonds have gone up dramatically. Our customers recognize the value of the GIA name, and seeing our selection of GIA-graded diamonds in our showcase has increased our reputation as a high quality diamond source for our customers.”
.12GIA Match iD™
Diamond inscription matching.
The latest in diamond security, this instrument pairs with the GIA App to capture your diamond’s inscription image and link your diamond to its GIA report using Artificial Intelligence technology.