In-Store Support Tools

GIA now offers a suite of support tools designed to assist retailers in communicating the 4Cs, the International Diamond Grading System and the value of GIA Diamond Grading Reports to their customers. Because you serve as the key provider of diamond information to the public, accuracy and confidence are essential. This information must also be conveyed in terms that can easily be understood in order for your customers to have the assurance they need to make an informed buying decision. Also, you and your staff must always be prepared to answer commonly asked questions. The Retailer Support Kit gives you the ability to do all this, and more.

The GIA Retailer Support Kit

Order the kit for the nominal fee of $30 while supplies last. Kits will ship immediately from California, for receipt within a few days. The Retailer Support Kit arrives in a well-organized, easy-to-follow format. In it you will find:

Ways to communicate the 4Cs and the value of GIA Reports to your customers:

  • Brochures: "The 4Cs of Diamond Quality"
  • Diamond Detail Pocket Cards outlining the 4Cs, designed to accommodate associate business cards for presentation to their customers
  • Grading Report Education Tool to help associates explain GIA report content
  • "How GIA Grades Diamonds" video

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This page was last updated 10/20/2008 07:04:44 AM