Retailer Support Materials

GIA now offers two categories of support tools designed to assist retailers in communicating the 4Cs, the International Diamond Grading System and the value of GIA Diamond Grading Reports to their customers. Because you serve as the key provider of diamond information to the public, accuracy and confidence are essential, both in-store and online. This information must also be conveyed in terms that can easily be understood in order for your customers to have the assurance they need to make an informed buying decision.

Select from the below sections to get started:

In-Store Support Tools
Online Support Tools

GIA is continually developing additional materials to support the retailer in their role in educating the public. Be sure to check back frequently for more tools and tips.