About the Accredited Jewelry Professional Program
Jewelry has been called the world’s most glamorous retail sector. But, contrary to popular belief, diamonds and precious gems do not sell themselves. There’s nothing worse than standing in front of a customer and being unable to answer their questions. Fumble with a clasp, pronounce the name of a gemstone incorrectly, or attempt to close a sale too quickly and you’ll lose a customer’s trust and usually their business. To close more sales you simply must know the product as well as its features and benefits. And the more sales you close, the more you increase your expertise and earning power.
Specially designed for sales professionals, GIA’s Accredited Jewelry Professional (AJP) Diploma Program focuses exclusively on product knowledge and proven sales techniques. You’ll learn everything you need to sell diamonds, colored stones, and gorgeous pieces of jewelry. You’ll also become fluent in the precise language of jewelry, so you can deliver a compelling sales presentation to a client with confidence and ease. There are no technical grading or gem identification lessons – just real-world product knowledge you need to sell jewelry with the insight of a true professional.
Once you complete this program, you’ll have the knowledge and confidence to take a retail position with any of today’s most respected jewelers around the world. What’s more, two of the courses in this program are required for GIA’s coveted Graduate Gemologist diploma. That means, if you decide to advance to the G.G. program, you’re already two steps ahead.
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